When you enter a crowded marketplace you need to stand out.
With the right approach and awareness of your unique brand story, you can attract your ideal customers. If there were only room for one superstar in any given field, many of our most-loved businesses would not exist today.
Do you worry that everything you create has been done before? Do you think you have nothing new to add to the conversation, or that everyone has seen it all before? This kind of thinking is the number one killer of new businesses, and it is absolutely not true.
There is absolutely room for you to create your unique brand story and you need to work on this – TODAY!
If you’re not familiar with what branding really means, it’s a way of making yourself or your business unique and memorable. It’s a way to stand out among the competition. If you haven’t considered the importance of branding for your business, now is the time.
Talia Beckett Davis is the Founder of the Organization of American Women in Public Relations and the Organization of Canadian Women in Public Relations. She has worked with some of the largest brands in North America at her PR agency Pink Pearl PR to help them get featured in high profile media outlets and grow their sales.
Join the Public Relations Academy to take your creative ideas and put them into a systematic plan to help you deliver the content you need to succeed. You can also work with Talia one-on-one through monthly strategy calls.