Why You Need to Craft a Compelling and Strong Sales Page

Did you spend months doing market research and created a product or offer that you just know in your heart will be perfect for your target audience?

You hired a designer to make your product look pretty, you followed our Fempreneur Brand Makeover framework and you’re thrilled with the look of it. You worked out the perfect price point that your audience can afford. You’ve developed a marketing plan for telling the world about your newest creation.

Now what?

Stop right there and don’t do another task until you create your sales page and use your website to attract more customers! Don’t just sit and jot down some words and hope for the best! Your product deserves SO much more than that. After all those months of toiling at the computer, your product deserves to fly off the proverbial shelves.

You need a plan.

You need to craft a compelling and strong sales page that reassures your customers (especially newbies) that you are an expert in your field and a well-respected business person.

That’s a tremendous amount of responsibility to lay on a single web page, but it’s all necessary if you want enough conversions to expand your reach, attract new clients, and supply a steady stream of passive income.

Take some time to browse through Fempreneur.com for help with writing your money-making sales page from top to bottom. No doubt you’ll have great ideas that will need some tweaking; that’s just part of the process. Embrace the process, know that your sales page is the first impression your audience will receive about your product, and choose your words wisely so you can guide your reader through a story straight to the buy button.

Your online presence is a vital part of any sales strategy. Is your website bringing in new sales and helping you close new clients?

It’s not enough to create a simple informational website and leave it there to be found. Your website is prime Internet real estate and you need to use it as a resource to help you find potential customers and clients. As a female entrepreneur, you need as many tools as possible working together to bring in leads and your business website is just one of those tools.

Get started here!

Think about the last time you read a sales page online. It doesn’t matter what the product was; just think back and remember what action you took after reading that headline. Did you read further down the page before buying or did you click away, never to go back again?

If you clicked away, you’re in the majority. According to experts, 8 out of 10 people will read your headline, but only 2 out of 10 will read the rest of the sales copy.

80% of people will read your headline, but if you don’t grab them in those first seconds, you’re losing 60% of your audience who click away. Can you make sales with only 20% of your viewers reading the whole page? Sure, but why not set yourself up for success from the beginning by creating the strongest headline possible so they have no choice but to read further down the page?

A well-crafted headline not only grabs attention but can also deliver a full message by using just a few words. Add in a few benefits to the reader in that headline and you’ll entice them to scroll down the page which further increases your chances of making a sale.

Even though there are eight basic types of headlines, for a sales page you will likely want to use a question, command, or how-to headline. These are the strongest formats for eliciting a curiosity response while addressing a need or question the reader wants answered.

Obviously, a strong, concise, bold headline that catches attention and delivers a message to your audience is paramount to making sales, so let’s get started!

Click here to learn how to attract more customers with your website.  

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Isabella Oliver Ltd. (Canada)

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